Microgaming to Sell Off Quickfire Brand

Online gaming pioneer Microgaming announced today that it is selling off its Quickfire business to Games Global for an undisclosed sum.

The deal will see Games Global purchasing the international distribution rights to Microgaming's content as well as absorbing the 900 customers that the Isle of Man-based company works with. Also included in the sale is the large Mircogaming progressive jackpot network, which hosts the likes of the Mega Moolah Mega Jackpot.

After divesting the brand, Microgaming will provide some customers with its games platform and will continue to develop its sportsbetting brand.

Terms of the deal weren't made available, but the purchase is being made using private capital.

Commenting on the deal Microgaming CEO John Coleman said, "This is an exciting deal that has been in the making for some time and which will provide new growth and opportunity for both Microgaming and Games Global. We are announcing it now to provide sufficient notice and clarity for our partners and stakeholders. Games Global will acquire the game IP and distribution business previously known as Quickfire, and Microgaming will continue to support its core traditional business, while increasing its reach with the addition of new business and managed services."

This purchase is expected to be completed in the second quarter of 2022 and is subject to regulatory and shareholder approval.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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usbarbadosslim93
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19 November 2021 - 6:29pm
#1

Wow. That's a mega deal. It'd be interesting to know what it sold for.

lvblck
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21 November 2021 - 3:08pm
#2

I had heard about it from a friend before it was announced, to be honest I always thought that the Microgaming brand has great reputation and therefore not really understanding why they've decided to do this.

auCL-Ed
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22 November 2021 - 3:51am
#3

I've heard word on the street that Microgaming may be effectively selling to itself under a "new" entity for some reason. I've not seen any proof to back that up though.

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lvblck
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22 November 2021 - 10:49am
#4
CL-Ed wrote:

I've heard word on the street that Microgaming may be effectively selling to itself under a "new" entity for some reason. I've not seen any proof to back that up though.

Well actually I heard the same thing, Ed, so I believe that do be true.

CL-Ed

auCL-Ed
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23 November 2021 - 6:30am
#5

Oooh interesting. Thanks blck.

blck

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