LeoVegas Puts Deposit Limits on UK Punters

This story was published more than 2 years ago.

This week online gaming operator LeoVegas announced that they're implementing deposit limits for each of their UK customers as they work to promote safer gambling throughout the country.

The decision will see LeoVegas using third-party information and a risk prediction model to assign a limit to a player when they register and make their first deposit. This limit will change over the course of time, as customer data will play a direct role in adjustments. LeoVegas had previously used AI tools to message players to encourage safe gambling practices to UK punters, but this is the first time the casino will directly put limits on players.

Regarding the change LeoVegas CEO Gustaf Hagman said, "Safer Gambling is one of our top priorities at LeoVegas: by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers. New technology has given us the power to refine these interactions and tailor them to our customers' specific circumstances, making them more personalised and even more effective."

The launch of the limits is taking place this week.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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6 November 2021 - 2:59pm

With the recent UK regulations removing autoplay option and now using a 3rd party service to set deposit limits, I believe that the revenues in the UK market will significantly decrease. When it's made to be so difficult to play, less people will find it appealing to go through all the hassle.