The New Jersey Devils of the National Hockey League has signed Betway as a partner, giving the betting operator marketing opportunities moving forward.
This agreement will see Betway being privy to signage inside the Prudential Center, with dasher, staircase, in-bowl LED, and Zamboni tunnel locations. The deal will also become a presenting partner of the Devils Starting Line-Up before the game, which is spread throughout the team's online channels.
Betway has spread throughout the United States, offering both casino and sportsbetting services. The company has also signed deals with the NHL's New York Islanders, Philadelphia Flyers, and LA Kings. In the NBA, Betway has partnered with the Golden State Warriors, Cleveland Cavaliers, LA Clippers, Chicago Bulls, Philadelphia 76ers, Dallas Mavericks, Miami Heat, and Minnesota Timberwolves.
Commenting on the deal Betway's John Collins added: "We are excited to expand the Betway brand in the US, especially during a time when online sports betting continues to gain in popularity and more and more states look to capitalize on this trend.
"The Devils, like Super Group's entire portfolio of sports partners, recognize the significant weight Betway carries amongst sports fans around the world and how this partnership will help grow interest in the franchise well beyond North America."
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