Aristocrat Signs Licensing Deal With NFL

Today the National Football League and Aristocrat Gaming revealed that they've come to terms on a multi-year licensing agreement that'll see slot machines based on the league's teams.

The deal is the first of its kind and also includes the option to develop virtual sports games, which would let players select a team and place wagers and view the outcome of a fictional match. The first slate of slots is expected to hit floors during the 2023 season.

The NFL was staunchly against gambling of any form for quite some time, but has shifted its stance following the legalization of sportsbetting in the United States. This deal seems to signify a next step for

Commenting on the agreement Aristocrat Americas Hector Fernandez said, "At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership. Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond."

NFL VP of Gaming and Partnership Management Rachel Hagland added: "The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming. Today's slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat's vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football."