UK ASA Censures Napoleon Casinos

This story was published more than 1 year ago.

The UK Advertising Standards Authority has censured A&S Leisure Group, the parent company of the Napoleon Casinos brand, over an ad that said that punters could enjoy "unlimited gambling" at the locations.

The ads were used on Facebook and the Napoleon Casinos UK domain and offered "unrestricted gambling" and "unlimited gaming entry into prize draws", which drew a number of complaints from those in the UK.

The operator argued that it was able to run the ads due to UK money laundering regulations, saying that they could promote unrestricted gambling as part of those rules. This isn't the first time that the operator has run into trouble with UK regulators, as the group paid out a hefty £377,340 fine earlier this year for anti-money laundering failures.

Regarding the decision, the ASA wrote: "The CAP Code stated that ads must not portray, condone or encourage gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm.

"We considered that the overall impression of the claims in the ads was that consumers could gamble without limits or restrictions, and therefore condoned or encouraged consumers to engage in irresponsible gambling behaviour that could lead to financial, social or emotional harm.

"We therefore concluded that the ads were irresponsible and breached the Code."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.