PointsBet Extends PGA Partnership

American sportsbetting group PointsBet has announced that they've signed an agreement with the PGA Tour to extend its existing relationship with the golf body for an additional three years.

Under the terms of the deal, PointsBet will stay on as an Official Betting Partner of the tour, and will be able to provide live betting odds on Peacock and the Golf Channel, with future integrations into NBC and NBC Sports, where PointsBet already serves as the channels' Official Sportsbetting Partner.

In addition to the sponsorship and live odds, PointsBet will gain access to B roll footage and archival footage, which the operator can use for betting content preview shows as well as for distribution of highlights. Advertising during broadcasts and tournaments is also included.

Commenting on the deal PointsBet US CEO Johnny Aitken said, "Expanding our relationship with the PGA Tour is a key step in providing fans and viewers with the odds integrations and content that PointsBet users have been asking for.

"Together, with our partners at NBC Sports, we are at the intersection of golf broadcast and odds integration, an exciting time for bettors and viewers."

PGA Tour Senior VP of Media and Gaming Norb Gambuzza added: "We're excited to continue working with PointsBet to create innovative sports betting and free-to-play products for PGA Tour fans. PointsBet's golf products continue to experience tremendous growth, and its support of our free-to-play game with Low6 will provide our fans the option to experience exciting in-play games in a free-to-play environment."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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