Sportsbetting operator PointsBet Holdings announced today that they're being the Exclusive Sportsbetting Partner of Curling Canada.
Curling is a sport where old people play shuffleboard on ice, using brooms to help get large rocks onto the scoring grid. Interestingly, people watch the sport, which makes it lucrative for PointsBet to get in as a partner. Under the terms of the deal, PoinstBet will have the ability to provide services during the Curling Canada event broadcasts, and the operator will also retain the rights to use the league's logo in marketing assets.
The first event for the 2022-23 season will be the Seasons of Champions Event, for which PointsBet will serve as the Title Sponsor.
"As one of the only true Canadian operators, it was important for PointsBet Canada to partner with organizations deeply rooted in our nation's identity," said Scott Vanderwel, CEO of PointsBet Canada. "Our partnership with Curling Canada will not only support community-based sports but bring curling fans who, our research shows, are active bettors and over-index when compared to fans of other sports, an unprecedented sports betting experience."
Curling Canada CEO Katherine Henderson added: "With the passing of legalized sports betting by the federal government this past summer, we knew that there would be many opportunities available for our sport to be part of a new, legal and regulated way for fans to enjoy our events. PointsBet's track record speaks for itself, as the company has existing partnerships with a variety of highly regarded partners around the world, and we couldn't be happier to enter into this new venture with an industry leader."