Football club Inter Milan announced this week that they've signed a partnership deal with HappyBet, making the Snaitech subsidiary the club's newest sponsor.
HappyBet will benefit by getting signage on LED boards at the Stadio San Siro stadium as well as on Virtual Cam Carpets, but will only be viewable to certain markets, as betting ads are restricted in some countries. To adhere to this, there will be digital overlay technology to ensure that HappyBet's logo only goes out to where it should be.
The deal comes a month after the gaming operator signed a similar deal with AC Milan, who also plays in the Italian Serie A league.
Snaitech, who owns HappyBet was purchased by Playtech earlier this year and is currently going to be folded into the umbrella of Australian gaming company Aristocrat, who reached a deal to purchase Playtech for billions of dollars.