Hard Rock Digital Signs Sportsbetting Deal With Genius Sports

The Seminole-owned Hard Rock Digital betting group announced this week that they've come to terms with Genius Sports and will use the latter's sportsbetting services to help build their sportsbook.

Under the terms of the deal Genius will provide sportsbetting solutions, including data, customer tools, engagement tools, and even the company's NASCAR products. The Seminole Tribe is working to build in these services to build a complete sportsbetting solution that those in Florida can use to get in on the action. As of press time the company hadn't released plans for their full sportsbetting platform, nor has there been a date for release on the product.

The tribe recently signed a compact with the state of Florida to become the sole operator of sportsbetting services, in exchange for a large annual payment.

Commenting on the deal Hard Rock Digital Managing Director Marlon Goldstein said, "Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play. Our aspiration is to build the best brand in digital gaming and betting and look forward to partnering with Genius Sports on our launch and beyond."

Genius Sports CEO Mark Locke also commented on the deal, noting: "This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data.

"Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.


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