European television group Eurosport has been fined €800,000 by officials in Finland for violating gambling advertising regulations.
The violations occurred for several years, as the gambling ads ran during breaks for overseas operators. The National Police Board noticed the illegal ads running on Eurosport 1 and were deemed illegal because the operators listed Finnish bank options for authentication.
In addition to the fine, there'll be a three-month ban for Eurosport, wherein they won't be able to advertise any gambling services within Finland.
Commenting on the fine Gambling Administration Police Board Anna-Emilia Siren said, "The supervision process in accordance with our legislation gives companies the opportunity to alter their operations and have their views heard. As an authority, we take the other party's views into account, but if necessary, we prohibit the activity that we consider unlawful.
"The marketing of gambling services is strictly regulated in the Lotteries Act in order to protect consumers from the harm caused by gambling. Cross-border marketing of gambling, in violation of the Lotteries Act, aims to increase gambling and impedes achieving the goals set for the Finnish gambling system."