Betting firm Cola Group announced that they're investing $14.5 million into its online betting site, Cola.bet.
The company's gaming site is popular in Africa, where it holds gaming licenses in Kenya, Nigeria, Ethiopia, and Zambia. The company said that they're planning to launch a mobile-first site for the Cola.bet suite that will also be usable for B2B customers, where casino games, sportsbetting, and eSportsbetting will all be made available.
In addition to online gaming, Cola runs retail betting operations in Ethiopia and Nigeria, and also provides betting consulting services.
"Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the igaming space," said Cola.bet COO Dinu Bors. "The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We'll be rolling out several innovative features over the coming months, we're only just getting started."