Online betting group Betano announced this week that they've signed a sponsorship deal with the football club Deportes La Serena of the Chile Campeonato Nacional league.
The deal will see the Kaizen Gaming subsidiary getting access to marketing benefits due to the deal. The brand will get signage at the team's home stadium as well as access to using the team's logo and assets on their own digital channels. For Betano, this deal helps expand the company's visibility in the Chilean market, where online gaming is growing in popularity.
This is the latest deal for Kaizen-owned properties, as Betano and Stoixman have deals with football deals in Cyprus, Romania, Greece, Brazil, and other markets.
Regarding the deal, Kaizen Chief Marketing Officer Panos Konstantopoulos said, "After our first presence in Latin America, expanding to Chile was the right option for Betano and thus strengthening our presence in the region. This sponsorship clearly highlights our strong commitment to the Chilean market, we are determined to continue demonstrating it through our sustained support of Chilean sports and society."
Deported La Serena President Cristian Contador also commented, noting: "We are happy that a leading global brand trusts the club, which shows that we are on the right track."