Today online gaming group bet365 announced this week that they've partnered with the San Antonio Spurs of the NBA to launch a new free-to-play game called, "Call Your Shot".
The game will allow fans of the team to predict the outcomes of games, earning credits when they make correct calls. These credits can be accumulated and spent to enter raffles for jerseys, autographed items, and tickets to games.
The partnership sees bet365 working to build its brand in the United States. The company is currently only live in New Jersey, but apparently sees an opportunity in Texas, which has a population of 29 million.
Commenting on the deal SS&E Chief Revenue Officer Frank Miceli said, "Finding groundbreaking and exciting ways to engage with our fans has long been a priority for our organization. Our partnership with Bet365 is part of our vision to provide innovative and memorable experiences for Spurs fans everywhere."