The NBA's Philadelphia 76ers have become the seventh team to partner with gaming group Betway, who's providing casino and sportsbetting services within the state of Pennsylvania.
The deal is good for multiple years, and the cash consideration paid for the sponsorship wasn't available as of press time. The sponsorship agreement will give Betway signage at the team's arena as well as product logo placement on the team's televised productions. Signage will include spots on basket stanchions, courtside LEDs, and on the 76ers bench.
The NBA is already a focus for Betway, who has similar deals in place with the Cleveland Cavaliers, Chicago Bulls, Dallas Mavericks, Golden State Warriors, LA Clippers, and Brooklyn Nets.
Betway is currently offering sportsbetting and casino services in Indiana, Pennsylvania, Colorado, New Jersey, and Iowa. New markets are likely forthcoming as well.
Commenting on the deal Betway CEO Anthony Werkman said, "As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product. With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership."
The 76ers VP of Corporate Partnerships Owen Morin also commented, noting: "As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans."
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