Spelinspektionen Wants to Treat Gambling Ads Like Alcohol

Sweden's gaming regulator Spelinspektionen has revealed this week that they're willing to treat gambling advertising like alcohol in terms of stipulations and rules if the 2018 Gambling Act is amended.

The idea came through the Ministry of Finance, which stated that gambling ads shouldn't encourage users to play. This is the rule for alcohol adverts in Sweden, where consumers cannot be encouraged to drink in spots.

The department issued a consultation announcement, which will take submissions from those with input through October 14th. This is the latest consultation that the country has launched in an effort to regulate betting. Last year the regulator sought input on restricting advertising on certain high-risk games, and recently the body issued restrictions on operators offering betting on credit.

We'll be following this story and updating readers as we learn more.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
1 reply • Last post


Forum AngelForum Angel
Location: The North
Joined: 6 Apr 2016
Posts: 3394
Thanks given: 244
Thanks received: 966
23 September 2021 - 7:21pm

I mean I can understand it to a certain level. If it's a line that says "Gambling can be addictive"then it makes sense. And if it's a televised ad then maybe that's ok, but aside from that, I'm interested to see what will happen. Swedish Gambling Authorities have been quite strict over the past 2 years.

Post new comment

Have something to say? Agree or disagree? Tell us what you think!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.