Sweden's gaming regulator Spelinspektionen has revealed this week that they're willing to treat gambling advertising like alcohol in terms of stipulations and rules if the 2018 Gambling Act is amended.
The idea came through the Ministry of Finance, which stated that gambling ads shouldn't encourage users to play. This is the rule for alcohol adverts in Sweden, where consumers cannot be encouraged to drink in spots.
The department issued a consultation announcement, which will take submissions from those with input through October 14th. This is the latest consultation that the country has launched in an effort to regulate betting. Last year the regulator sought input on restricting advertising on certain high-risk games, and recently the body issued restrictions on operators offering betting on credit.
We'll be following this story and updating readers as we learn more.