William Hill subsidiary Evoke Gaming has been cited by Swedens gaming regulator Spelinspektionen for failing to carry out mandatory background checks on player accounts.
The company has to go back and re-verify accounts that were registered with Evoke's sites between January 2019 and July 2019. The regulator made the decision on September 15th, revealing that the country's gaming rules state that only "natural persons who have a permanent address or long-term reside in Sweden" can have a betting account in the country. At the time, Evoke was allowing players to manually confirm details by offering identity verification and documents, but did not track IP addresses or social security numbers, which is the operator's legal duty.
Evoke fell under William Hill's management in 2019 and operates Vinnarum, Bertil, RedBet, Mamamia Bingo, and William Hill's Swedish betting sites.
The regulator chastised Evoke's management for failing to comply with the law and also ordered the company to submit a report that outlines how they'll be working to make sure that the lapses don't happen again.
No comment from the operator was available as of press time.
Man, I'd hate to be the guy that has to process those accounts... gotta imagine there's a hefty amount that need to be re-verified.
It's not too surprising as Sweden can be quite tough market to be in with their strict gambling laws and many operators have gone through a great deal of issues to comply there, whether it's anti money laundering regulations, gambling limits or other areas. Interested to see how it will play out and if they will have to pay a fine as it usually happens.