Betway to Integrate Yggdrasil Content

Online betting software group Yggdrasil has struck a deal with operator Betway and will provide the group's casino with their diverse game set.

The deal will apply to several markets throughout the globe, including the UK and Germany. The entire Yggdrasil library is included, with games like Golden Gorgon, Suncatcher Gigablox, and dozens of others. The YG Masters Programme is also included, which brings in titles from smaller developers like Peter and Sons, Reel Play, Rabcat, and others. Backend management tools are also included.

"Betway is a hugely recognizable brand and we're delighted to partner with them across numerous regulated markets," said Yggdrasil Director of Commercial Operations Andrew Pegler. "Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway's customers. We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners' growth ambitions in their key regulated markets."

Betway Operations Director Paul Adkins added: "Yggdrasil's products have long stood out in the market for their impressive and engaging designs, and we're delighted to be able to offer them to our customers. With a comprehensive roadmap of exciting games, features and tools, we're extremely excited about this partnership and look forward to a close working relationship together."

Betway is working in the software now and the games should be available in the very near future.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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lvblck
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7 September 2021 - 7:55am
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I'm a little bit surprised that they decided to partner with Yggdrasil. Betway is a brand with very long history being in the gambling business, so I guess they want to spice up their offering, which is mostly Microgaming games.

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