American online gaming group WynnBet has announced that they've kicked off a new $100 million ad campaign for its US betting service, featuring stars like Shaquille O'Neal and Ben Affleck.
The ad campaign was directed by Ben Affleck, where he and actor Melvin Gregg work their way to the WynnBet book in Las Vegas before interacting with other people. The campaign will air in regulated markets in the United States, and pimps the company's mobile sportsbetting app, where punters can place wagers on casino games and different sporting events.
The company currently operates mobile services in Michigan, Indiana, Virginia, New Jersey, Tennessee, and Colorado, and is set to go live in Arizona beginning on September 9th.
Commenting on the campaign Wynn Interactive CEO Craig Billings said, "Our new campaign brings the WynnBET experience to life -- the marquee talent, the connection to Wynn Las Vegas and the excitement of betting with WynnBET. Every detail of this shoot was carefully considered, and Ben did a great job hand-picking the cast and crew as well as developing the characters to capture the fun involved with winning together. We're excited to show everyone what WynnBET has to offer."