This week online sportsbetting group VBet revealed that they've come to terms with the Ice Hockey Federation of Ukraine and will serve as a title sponsor for the country's National Ice Hockey Team (FHU).
The deal will give the operator the chance to have signage at team events and also offer experiences and marketing opportunities to fans of the team. Terms of the deal such as length and consideration paid weren't known as of the time of this article. The operator also recently became a sponsor of the Ukrainian Premier League, which serves as the country's top division for football.
Commenting on the agreement FHU president Heorhiy Zubko said, "With our new partner VBet, we strive to develop a new brand for the national team of Ukraine. We already have a lot of ideas and I think that this cooperation will bring very high results."
A VBet spokesman added: "Everyone dreams of getting into the national team in hockey, and our company is no exception. We hope that with the new partnership our team will have great victories and new challenges."