This week Score Media and Gaming announced that they've come to an agreement with Golf Canada, signing a contract that'll make its theScore Bet brand an Official Partner of the sporting body.
The deal will begin next year and will see theScore Bet serving as Golf Canada's first-ever Official Gaming Partner. Some of the Great White North's top golf tournaments include the National Open Golf Championships, RBC Canadian Open, and CP Women's Open. The deal will give theScore Bet exclusive marketing rights and the ability to tailor sportsbetting promotions to punters in the country.
Canada recently legalized single-event sportsbetting, with the activity able to go live on August 27th. Provinces are able to make decisions within their own borders as to whether to regulate the activity.
Speaking about the deal theScore Senior VP of Content and Marketing Aubrey Levy noted: "This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans.
"With the RBC Canadian Open taking place in Ontario for all three years and the CP Women's Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada's passionate golf community around two of the most popular golf events in the country."
Golf Canada CCO John Sibley was also quoted, revealing: "theScore brand is already synonymous with sports coverage in Canada and we're enthusiastic about the opportunity to team up to help build awareness for theScore Bet.
"Through Golf Canada's entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans."