Online betting site Admiral Bet has grown its casino game library by signing a content deal with ORYX Gaming, bringing the company's Hub aggregation platform content on-board.
The deal will see a huge swath of games being ported from the platform, bringing thousands of games from dozens of developers. The platform currently hosts titles from big-name developers like Peter & Sons, Gamomat, Kalamba, and Givme Games. Admiral Bet is a subsidiary of Novomatic and serves as one of the larger betting brands in Serbia.
For ORYX, the deal helps expand its presence throughout the country. They've been present in Serbia since 2017, having worked in the regulated market since that time. The company is present in eighteen different jurisdictions and holds a license through Malta.
Commenting on the new addition Admiral Bet Head of Business Development Bojan Kesic said, "The ORYX Hub offering is impressive, featuring content from premium global suppliers. With such a wide selection of games on offer, our customers are certain to find their own favourites whether their preference is themes, mechanics, features or volatility. Adding ORYX's content to our casino has significantly strengthened our offering."
Bragg Gaming CCO Chris Looney also commented, noting: "We are thrilled to have taken our ORYX Hub content live with Admiral Bet, a leading operator with a vast client base. Our games have resonated well with Serbian players since we entered the market and this partnership is a testament to the appeal of our offering with the local audience. Together with Admiral Bet, we will further strengthen the reach of our content."