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Swiss online gaming site mycasino has been named an official sponsor of the Champions Hockey League, which is a top-tier European ice hockey competition.
The deal will be good beginning with the 2021-2022 season which is slated to begin this week, and will give mycasino the right to serve as a title sponsor for games that take place in Switzerland. This will give mycasino signage at the arenas that host the games, while also getting digital advertising rights, and logo placement in CHL Swiss team videos. The agreement was brokered by the agency Infront.
Mycasino serves as the online branch of the popular Grand Casino Luzern, which stands as one of the country's largest land-based betting brands.
Commenting on this new agreement CHL CEO Martin Baumann said, "The brand is a leader in its market and is known for providing innovative products and services of the highest quality produce and offer and thus share the attributes that the CHL gives to European ice hockey."