Greentube Content Launches With Parimatch

Online betting group Parimatch has adopted software from Novomatic subsidiary Greentube after inking a licensing deal with the game developer.

The software has already been worked into Parimatch's casino side of the operation, with the developer's full slate of games like Oasis Riches, Book of Ra, and Sizzling Hot all available for play now. The deal also includes access to new games as Greentube releases them.

Parimatch is large in the CIS region, which includes Belarus, Armenia, Russia, Kazahkstan, and others. In addition to casino content, the site also hosts a large sportsbetting platform, which allows for bets on a number of sports from around the world.

"Greentube offers some of the most renowned titles on the market and we know that casino players love to play their games," said Parimatch Head of Casino Eugene Saveliev. "By adding their impressive games portfolio to our online casino we have significantly boosted our offering with world-class titles and we can be confident that more hits will be added as our partnership develops."

Greentube Key Account Manager Opher Ben Zvi added: "Our games have resonated well with local players in the CIS region and this deal with Parimatch is a testament to the demand of our content. Partnering with such a strong brand will see us reach a significant new audience in the area and we are excited to work together to further strengthen our position across regulated markets."