Ceasars has rebranded William Hill's sportsbetting products within the United States to Caesars Sportsbook in order to capitalize on their brand recognition.
Those who already had the sportsbook app on their phones will see the name changed, along with a new look and feel, which is noticeably darker than the old William Hill app. Other than the new branding, the app is more-or-less the same, with the same gaming platform and betting options open for players.
Caesars will integrate their Caesars Rewards program, which gets you points for every wager you place on the service. The company is also working to promote the app using an extensive marketing campaign.
This new app is available in Iowa, Indiana, Colorado, Michigan, Tennessee, Virginia, West Virginia, and New Jersey and will soon be launching in Louisiana, Arizona, and Maryland.
Commenting on the launch Caesars CEO Tom Reeg said, "We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards."
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