Superbet Purchases Napoleon Sports and Casino

Romanian operator Superbet has revealed this week that they've come to terms to purchase Napoleon Sports and Casino in an effort to enter the regulated Belgian market.

The deal will see Superbet purchasing 100% of the shares in Napoleon from the company's current owner Waterland Private Equity. Superbet is making the purchase with the goal of expanding their presence throughout Western Europe. Napoleon's existing staff and operations will be rolled into the Superbet family. Terms of the consideration paid were not available at press time.

Superbet has a history of purchasing other operators, as they also purchased a controlling stake in Lucky 7 last year.

Speaking about the deal Superbet CEO Johnny Hartnett noted: "Napoleon's core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile. Additionally, we're looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond."