Sportsbetting group Stake.com has announced this week that they've become a new sponsor of Watford FC of the English Premier League.
The deal is good for multiple years and is notable, as Stake.com paid for the agreement completely in cryptocurrency. The agreement will see Stake.com made the club's shirt sponsor, and will also have a number of promotions available between the two parties. One of these will include a 10 million Dogecoin giveaway, and there'll also be other marketing opportunities made available to Stake.com. The agreement will go into effect beginning with the 2021/2022 season, which begins on August 14th.
Stake.com is gearing up for a launch in the UK market after signing an agreement with Aspire Global, although a firm launch date was not made available.
Speaking about the deal Watford FC CEO Scott Duxbury noted: "We are thrilled to welcome Stake as our principal shirt sponsor ahead of the 2021/22 season.
"This will be an extremely exciting campaign for the club as we return to the Premier League and we couldn't be happier to join with a partner who match our ambitious outlook and commitment to innovation in order to achieve success."
Stake.com CEO Mladen Vuckovic added: "The past few years have seen consistent growth for Stake and this partnership with Watford marks the next chapter for our company.
"We could not be more thrilled to partner with a club that has such immense history yet still a true innovative spirit. We're committed to becoming a key part of the Watford family and have a number of exciting initiatives planned for fans over the coming months."