SG Games and Playtech Partner Up in New Markets

Gaming firm Scientific Games, with the goal of helping each other expand through different markets such as the United States, Europe, and Latin America.

The agreement will see Scientific Gaming's OpenGaming platform integrating with Playtech's software, which will see the latter's slots, table games, and live casino games added. The initial market getting these games will be New Jersey, with additional states coming on board as Playtech's software gets approved. Playtech is more based out of Europe, and it's possible that SG titles will be added into Playtech's platform in those markets.

"This is an exciting deal featuring two of the industry's biggest names that is set to have a major impact on igaming across the globe," said Playtech COO Shimon Akad. "A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers.

"This partnership will significantly increase SG's distribution to regulated markets in LatAm and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting igaming content. Playtech looks forward to benefiting from SG's leadership in the US as we look to roll out Playtech casino software in all regulated states."

Scientific Games CEO Jordan Levin added: "Together with Playtech, we'll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets.

"We're very excited to be bringing Playtech's world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences."

The initial integration is underway, and the games will be made available in the near future.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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