UKGC Says 34% of Gamblers Prompted By Ads

A study by the UK Gambling Commission was revealed this week, with data showing that 34% of respondents to a survey indicated that advertising induced them to gamble.

The survey questioned 6,258 people, and 4,566 said that they'd gambled in the past 12 months. Of that total, 34% of gamblers said that gambling advertisements drew them in to spend money on the activity. Free bets or money drew in 22% of gamblers.

It was revealed that TV and social media campaigns drew in 15% of the gamblers, while direct marketing and sponsorships drew in 9% and 8% each.

While the gamblers said that gambling ads may have drawn them in, 52.8% said that the ads didn't impact how much they spent. 16.3% did say that they did bet more due to the ads.

13% of respondents said that ads got them to gamble for the first time, and 14.7% said ads got them to resume gambling after taking a break. 10.1% said the advertising got them to try a new form of gambling.

The UKGC did say that the survey indicated that advertising has a broad reach for pulling in new bettors, and that operators should be aware of the risks posed by advertising their betting services.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

Comments

Post new comment

There are currently no comments on this page. Be the first!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.