The UK's Advertising Standards Authority has issued a directive that warned bingo operators on their advertising, sharing that any spots will be held to the same standard as their casino and sportsbetting counterparts.
The directive indicates that bingo ads "should not portray, condone or encourage gambling behaviour that could lead to financial, social or emotional harm". This serves as a warning against operators after several bingo operators posted ads that would otherwise result in sanctions, including a Gala Bingo ad that said a player won a jackpot to get out of debt.
The ASA also said that Betfair's Looney Tunes gambling product is an issue, as it would appear to target players under the age of 18.
Operators found in violation of these regulations are subject to a number of penalities, including fines as well as possible licence revocation.