Sports Illustrated to Launch Sportsbook

This story was published more than 2 years ago.

American sports publication Sports Illustrated has announced that they've come to terms with online group 888 and will launch an online sportsbook brand within the United States.

The product will officially be known as SI Sportsbook, and will launch later this year in regulated markets within the United States. The first market to get the book will be Colorado, with others coming on board down the line. The book will also work in conjunction with a product launch from SI that features widgets, betting analysis, and tools on its website.

Sports Illustrated has provided a print magazine covering different sports for over 50 years, and is known for its annual swimsuit issue. The mag was purchased by Authentic Brands in 2019.

Commenting on the deal Authentic Brands CEO Jamie Salter said, "We are thrilled to announce that Sports Illustrated is entering the online sports betting and iGaming space. 888 is one of the leaders in online betting and gaming globally and has outstanding technology, products and marketing capabilities, and we are excited to partner with them to offer an innovative product experience for sports fans."

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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6 July 2021 - 11:27am

..and is known for its annual swimsuit issue

Wonder if there would be an option from now on to bet who will be on the cover next time round😉