Sports Illustrated to Launch Sportsbook

American sports publication Sports Illustrated has announced that they've come to terms with online group 888 and will launch an online sportsbook brand within the United States.

The product will officially be known as SI Sportsbook, and will launch later this year in regulated markets within the United States. The first market to get the book will be Colorado, with others coming on board down the line. The book will also work in conjunction with a product launch from SI that features widgets, betting analysis, and tools on its website.

Sports Illustrated has provided a print magazine covering different sports for over 50 years, and is known for its annual swimsuit issue. The mag was purchased by Authentic Brands in 2019.

Commenting on the deal Authentic Brands CEO Jamie Salter said, "We are thrilled to announce that Sports Illustrated is entering the online sports betting and iGaming space. 888 is one of the leaders in online betting and gaming globally and has outstanding technology, products and marketing capabilities, and we are excited to partner with them to offer an innovative product experience for sports fans."