Spiffbet Rebrands as Rhino Gaming

This story was published more than 2 years ago.

Swedish betting company Spiffbet has announced that they've rebranded its game studio and aggregation brand to Rhino Gaming in an effort to help stand out a bit.

The games developed were previously branded under the name Spiffbet Casino, but the company felt (rightly so) that the name confused the different sectors that they oversee. Rhino Gaming will also cover the Brazilian gaming studio Copacabana Gaming and it will also help to distribute games in regulated markets.

Spiffbet has been busy in recent months after noting that its Cashmio, Zenspin, and BusterBanks brands have obtained Swedish gaming licenses and have launch operations in the market.

Commenting on the change Spiffbet CEO Henrik Svensson said, "The rebranding of our in-house games development is a part of an ongoing process to create a clear group structure. One of the key elements in the acquisition journey Spiffbet has made over the past year is to identify synergies and simplify the structure.

"There is an exciting potential in the increased interest in Rhino Gaming's games as well as the opportunity to combine the games with additional services."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.