This story was published more than 1 year ago.
Gaming software group SoftSwiss announced this week that they're rebranding to SOFTSWISS as a way to stand out in the crowded iGaming market.
The company is also releasing a new logo that shows off the all-caps name and slight alterations to the design as a whole. SOFTSWISS is known for supporting cryptocurrencies, and it provides a number of games for their casino partners. In addition to casino games, the company has a sportsbook platform and an affiliate platform.
Commenting on the change SOFTSWISS Founder Ivan Montik said, "Looking back, it's astonishing to realise how much we've grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins - we're fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business".
 Roaring 21 Casino | Play |
 Slots.lv | Play |
 Everygame Casino | Play |
 Casino Extreme | Play |
 Slotland | Play |
 Bovada Casino | Play |
Comments
In the world of stupid rebranding announcements, this one may take the cake.
sharpe
Laughable. If it was April 1 I would think this was a joke.
Every time I see a company name or product that is all caps I imagine some earnest but clueless employee of said company shouting the name at me while otherwise speaking normally before and after.
(shakes hand) "Hi mate, nice to meet you. Who do you work for?"
SOFT SWISS!!!
(backs away slowly) ".. okaaaay sorry I asked"
sharpe
Always play it safe! Consult our list of rogue casinos and warnings before depositing at a new casino.
Post in our forums to earn CLchips which can be used to buy real prizes in our CLchips shop.
I'm thinking of rebranding my username to SHARPE, wondering between that and ShArPe, which one do you think would be more noticable guys!?😜
What about sHARPE or maybe even shArpe?
I like shArpe because the capital A in the middle by itself looks kind off ... sharp. Ba-dum-tish!
soft...SWISS
sharpe
Always play it safe! Consult our list of rogue casinos and warnings before depositing at a new casino.
Post in our forums to earn CLchips which can be used to buy real prizes in our CLchips shop.
😂...So many options, I'm getting a headache already, will have to take some deep considerations before putting all that money and effort in it...but it will surely worth it in the end!😜
sHARPE looks kind of cool to be honest, like accidentally pressed the Caps lock button and never bothered to coreect it afterwards...yeah, that will be it!
I had to re-read this twice to understand what has changed! Well, I don't think it changes anything for anyone but hey, if they think it's good for rebranding, go for it.