Game developer Playtech has signed a licensing deal with AMC Entertainment and will be able to develop online games using properties that air on the company's television networks.
The deal will see Playtech developing games for franchises like The Walking Dead, Bridezillas, Marriage Boot Camp, and more. The Walking Dead is AMC's biggest property, even if it is on the decline and preparing to wrap up its run next year. The brand already has land casino slots, but Playtech is primed to take on the online space with the properties.
Commenting on the deal Playtech COO Shimon Akad said, "We are honoured to have been chosen as AMC Networks' exclusive partner to bring their flagship brands to the online gaming market.
"Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets."
AMC's VP of Games Clayton Neuman also commented, noting: "From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television.
"We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience."
Game development is underway and the games should be released sometime later this year.