Kindred Launches LGBTQ+ Avatars

This story was published more than 2 years ago.

Gaming operator Kindred has announced that they're celebrating Pride Month by allowing users to create LGBTQ+ avatars for their sites.

The avatars were developed in conjunction with Relax Gaming and will feature pride flags that the characters can hold. The avatars aren't being made to "stand out" in any way, but instead will blend in as an option to allow punters to accurately reflect who they are.

Commenting on the new avatars Kindred Chief Human Resources Officer Gavin Hayward said, "The accumulative impact over time of these adjustments and inclusion is important for minority-identifying individuals and I am glad that we, as a company, can be a part of that."

"Internally it means Kindred employees can be proud to work for a diverse and inclusive company, whatever their gender or sexual identity. This is not a tick-box exercise for Kindred, this is aligned with our corporate values and our broader Diversity, Equity and Inclusion strategy. It might be seen as a small thing for many but we know it brings reassurance that most LGBTQ+ people don't often see."

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.