Irish land casino group Funfair Casino has announced that they've come to terms with Aspire Global, which means that the latter will work to put the operator online in its native Ireland.
The deal will see Funfair using Aspire Global's AspireCore Platform, providing different games and backend tools. Some of these backend tools include customer support, risk management, fraud detection, CRM, and VIP management. The use of a platform like Aspire will also allow Funfair to focus on their marketing efforts in order to build its online brand.
Commenting on the deal Funfair Casino Director Philip O'Leary said, "Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience for our players. Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation."
Aspire Global CEO Tsachi Maimon added: "Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience, while helping to support its entry into the digital world for the first time. This deal constitutes an excellent example of our PAM and fully Managed Services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties."