The launch comes after the operator was given approval to offer the games by the Michigan Gaming Control Board. Currently, there are only 17 games on offer, with titles like blackjack, roulette, and various slots available. PointsBet is operating in the state under the Lac Vieux Desert Tribe and players have to be physically located in the state in order to play. PointsBet is also planning to launch in additional states once sanctioned by regulators.
Commenting on the launch PointsBet CEO Sam Swanell said, "Over the past 18 months we have assembled a highly experienced igaming team, which has built our in-house proprietary igaming platform and administrative tools, and I am thrilled to announce our inaugural launch in Michigan.
"The launch of igaming not only complements our existing sports wagering products, but also removes the disadvantage we have had with customer acquisition, retention and cross sell, compared to those operators with igaming."