American betting firm Penn National Gaming, Inc. has announced that they've decided to jump into the game development industry by purchasing HitPoint Studios, Inc. and creating a new company, Penn National Interactive to do just that.
The deal is expected to be closed in the near future, and will give the American developer a chance to design real-money gaming options for the operator. HitPoint has designed games since its founding in 2008, having designed titles for the likes of NBCUniversal, Disney, Microsoft, and others. The company launched a remote gaming server back in 2019 and seems keen on designing slot content moving forward.
Commenting on the matter Penn National CEO Jay Snowden said, "We are incredibly excited to be launching Penn Game Studios, which is another important step in our Company's evolution into the leading omni-channel provider of retail and interactive gaming, sports betting and entertainment. We will now have the ability to create exclusive content for our audiences, further leverage the Barstool Sports brand and our database of 20 million mychoice customers, and create cross-marketing opportunities with our brick and mortar facilities."
HitPoint CEO Paul Hake added: "We are thrilled to be joining Penn National and bringing our expertise to the Company's interactive division. We look forward to adding our creativity, design and engineering skills to an already well-accomplished team at Penn National."
As of press time we don't have a date for the company's first release.