American betting brand Bally's Corporation has announced that they've launched its BallyBet product in the state of Colorado, letting players in the state wager on a variety of different events.
Bally's is working to establish itself as a premiere betting brand in the United States and recently worked to assume regional sports networks from Fox. The company's app was developed by Bet.Works and is integrated with Bally's reward system, which can see points redeemed at Bally's land casinos in Colorado.
There'll be a variety of sports that punters can bet on, including NBA, NFL, NHL, and MLB events. Colorado's largest city of Denver hosts teams for each one of those leagues, and it's likely we'll see different sponsorships from Bally's coming in the next few days.
Commenting on the launch Bally's Senior VP for Strategy and Interactive Adi Dhandhania said, "We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams, and are confident that the Bally Bet sportsbook will provide those fans with the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos.
"By integrating Bally Bet with Bally Rewards, we will provide sports and gaming enthusiasts with an unmatched betting experience."
"Bally Bet is the culmination of a tremendous amount of hard work by both the Bally's and Bet.Works teams, and represents a key component of Bally's long-term growth and diversification strategy," said Bet.Works CEO David Wang. "Today's launch is just the beginning of what Bally's has in store for the mobile sportsbook market."