This week the National Football League announced that they've signed sportsbetting partnerships with DraftKings, FanDuel, and Caesars Entertainment, marking a stark change over the league's former opposition to sportsbetting as a whole.
The deals are good for multiple years and will grant the operators access to integrate content into the NFL app and website. FanDuel and DraftKings will get access to highlights, footage, and Next Gen Stats. Caesars and the other two books will get access to the NFL league data feed.
Each of the operators has agreed to abide by the NFL's integrity policies and will work to give out responsible gambling education and match integrity information sharing.
Commenting on the deal NFL Partnerships Executive Vice President Renie Anderson said, "As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL's vision and goals. Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love."
FanDuel CEO Matt King added: "On Super Bowl Sunday we got a glimpse at how powerful the combination of the NFL's excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make that combination official by pairing America's market share leading sportsbook with America's favorite sports league. This partnership provides our shared customers with a new level of innovation and unmatched premium content directly within our platform ultimately enhancing every gameday."