Gaming operator Kaizen Gaming has announced that they've partnered with Gaming Innovation Group and will use the latter's marketing compliance tool for its Betano and Stoiximan brands.
The deal will see GiG Comply being used as a backend tool to ensure marketing compliance across affiliate websites, looking for links, keywords, and more. The tool then weighs them against compliance rules for different countries, letting Kaizen know if something is out of spec. Affiliate managers will then be able to reach out to site owners and inform them of the breaches.
Commenting on the agreement GiG CMO Jonas Warrer said, "We are happy to have partnered with Kaizen, It's great to see a fresh and dynamic company placing responsible marketing at the forefront of their business. We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe."
Kaizen Gaming Head of Affiliates Claus Jansson added: "Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming. Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time."