Playtech to Open Michigan Studio

This story was published more than 3 years ago.

Casino game developer Playtech has announced that they're going to be opening a live dealer studio in Michigan as they expand their presence throughout the United States.

The new studio will be located in Southfield, which is a suburb that borders Detroit. There are many gambling firms that have offices in Southfield, including IGT. Games will broadcast from the spot, including titles like blackjack, baccarat, roulette, and more. The video capabilities will be identical to what is put out at the Riga, Latvia studio. There'll also be the possibility of custom-tailored tables, which can feature branding for partner casinos.

"The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states," said Playtech CEO Shimon Akad. "Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live iGaming experience in the US to the next level.

"At Playtech, we pride ourselves in being a key member of all our communities and we are thrilled to be bringing employment opportunities to local communities as part of our expansion in the US. With the effects of the global pandemic still felt in markets across the globe it is more important than ever we support our local industries and communities."

There isn't a timeframe for when the studio will begin broadcasting games, but it likely won't be long before we start seeing games played out of the studio.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
5 replies • Last post


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barbadosslim93's picture
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30 March 2021 - 5:22pm

That's not too far from where I grew up. I'm not a big Playtech fan, but that's kinda neat to see them working to have a studio in Michigan.

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31 March 2021 - 5:37am

I find it eyebrow raising that this company has access to regulated U.S. markets after all of its sleazy conduct over the years, along with its majority owner's criminal convictions.


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2 April 2021 - 10:16pm

I think it's quite a bold move that will require a lot of resources and planning, but I'm sure they'll manage. Knowing that their biggest competitor Evolution has offices all around the world too, it certainly is a good motivator.

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12 April 2021 - 10:27am
CL-Ed wrote:

I find it eyebrow raising that this company has access to regulated U.S. markets after all of its sleazy conduct over the years, along with its majority owner's criminal convictions.

I couldn't agree with you more Ed on what you saying regarding this company and their super dodgy business practices they really need to sort out their franchisees and get stricter on the operators and rule out the ones that are spoiling playtechs name

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21 April 2021 - 6:31pm

I think that they are adding a lot of Blackjack and Baccarat table, and a few of Roulette table, these days. They don't add pokers. If it is tailored to serve US players, it might not be available for other countries(?).