Novomatic Purchases Eurocoin Interactive

Novomatic Interactive is preparing to enter the regulated Dutch gaming market when it launches later this year by purchasing Eurocoin Interactive.

The agreement will see Eurocoin rebranded to become Greentube Netherlands through which it will provide games to licensed casinos. Greentube is a Novomatic subsidiary and serves as a slot designer. This deal will bring Eurocoin classic slots, which are popular among those who yearn for a day when slot machines were much simpler.

The deal will come into effect later this month and will give Novomatic a strategic heads-up on their competition, who'll have to work to get certified in the market.

The Netherlands is gearing up to launch its online market this summer, finally bringing regulation to one of the few Western European countries that didn't have any legal form of online betting.

"We are very happy to welcome Eurocoin Interactive in the Greentube Group as we always aim to have a strong portfolio of games that are known to the local players. Titles such as Random Runner, Simply Wild and several more have been smash hits in the land-based market for years," said Greentube CFO Michael Bauer. "Eurocoin Interactive has developed these games for the online market and we will come up with a strong line-up of classic Dutch games in addition to the Novomatic Bluechips and our internal productions as soon as the regulated market opens at the start of October. Greentube Netherlands will be our competence centre for this very specific market and we'll use their vast know-how and unrivaled experience to further enhance our portfolio."

Eurocoin Interactive's Reg Das added: "When entering this new market, it is key to hit the ground running by providing high-quality, locally tailored games. Our acquisition by Greentube further enhances its impressive portfolio, which is one I am confident will be unsurpassed in the Netherlands when the regulated market opens for business later this year."