Self-exclusion group GamStop has announced that they've signed a partnership deal with English Premier League club Crystal Palace, who'll work to promote stopping problem gambling as a result.
The deal will see Crystal Palace promoting GamsStop through social media and also donate advertising funds to help the group promote itself at Selhurst Park during home matches. Responsible gaming is in Crystal Palace's bones, as the club originally began working with GambleAware in 2018, the first football club in England to do so.
Commenting on the deal GamStop CEO Fiona Palmer said, "The pandemic has led to increased sign-ups and we are trying to ensure that anybody who is struggling with their gambling, or has a loved one experiencing problems, knows where they can access support.
"The support of Crystal Palace will help us extend our reach and we hope that other Premier League and women's clubs will follow their example."
Crystal Palace Chairman Steve Parish also commented, adding: "Whilst most people who gamble on football do so to enhance their enjoyment of the sport, GamStop gives anyone experiencing problems with their gambling a chance to regain control."