American sportsbetting brand Fox Bet has announced that they'll be receiving authorization from the NFL when the football league approves of official sportsbetting sponsors within the United States.
The agreement will give Fox Bet digital and broadcast media rights for using NFL logos and footage through the 2033 season. Fox's parent company Fox Corporation is one of the major broadcast networks that shows NFL games, having done so for well over 20 years. The deal will also allow Fox Bet to offer its Fox Bet Super 6, where viewers can select game outcomes for a chance to win cash prizes. It should be noted that there is a one-time termination clause for the deal that the NFL can exercise.
Commenting on the deal Fox CEO Lachlan Murdoch said, "This long-term agreement ensures that we will continue to deliver the best in football coverage to our viewers while also strengthening and providing optionality to our business."