Sportsbetting group PointsBet has announced that they've come to terms with the National Hockey League, with the league getting a stake in the company in exchange for becoming a sportsbetting partner.
The deal will see PointsBet giving the NHL 43,106 shares worth $556,000, which will be distributed over the next three years. With the deal, PointsBet becomes the league's fourth official partner, joining FanDuel, William Hill, and MGM Resorts International. The partnership will give PointsBet the ability to use NHL logos and trademarks in its marketing promotions. Additionally,
PointsBet has already been working with some of the teams in the league where sportsbetting is regulated.
PointsBet USA CEO Jonny Aiken spoke about the deal, noting: "We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports."