Game designer Pariplay is entering the American betting market by partnering with Rush Street Interactive in the state of New Jersey.
The deal will see Pariplay games and its Fusion platform titles being offered at Rush Street's New Jersey casino brand Play Sugarhouse, with the potential to jump into additional states down the line. Pariplay's catalog currently has over 750 games and is constantly expanding. The company is launching its newest game Hot Wild 7s later this month.
The entry to New Jersey will open Pariplay to possible expansion to other states such as Pennsylvania, Delaware, and Michigan, which recently launched its betting market. As of right now, we don't if there are any expansion plans that are being drawn out, but it would make sense to see them being drafted.
Commenting on the deal Pariplay Managing Director Adrian Bailey said, "We're delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay's history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI's existing content."
Rush Street Interactive's Richard Schwartz added: "Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games. Given that Pariplay's high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them."