Online betting group NetBet has signed a marketing deal with BlueRibbon and will work to integrate the latter's products into their platform moving ahead.
The deal will see BlueRibbon partnering with NetBet to work in jackpot campaigns, which will then be added to the company's different games. These jackpots will then be offered to casino partners. These products are designed specifically to increase player retention and engagement for games, as the chance to win big jackpots is particularly alluring to players.
Commenting on the deal NetBet's Claudia Georgevici said, "BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviors, will be an excellent marketing and engagement tool for us."
BlueRibbon CMO Dan Fischer added: "We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself."
As of press time we don't have a list of the games that'll be gaining access to the jackpots.