Online bingo site Foxy Bingo has announced that they've come to terms to sponsor popular UK dating show First Dates starting this month.
The deal will be good for the year and will span 32 episodes, which are repeated each weekly and will run across different channels. The company had previously sponsored the American sitcom Friends for reruns as they aired on Channel 5. This agreement will see Foxy Bingo spots airing during the episodes, providing the brand with exposure in its most popular market.
First Dates is a reality show that shows people going on their first blind dates, depicting potential fireworks or failures as they occur. The show is a hit, and there are more than 20 versions aired in other countries.
"We are delighted to be sponsoring First Dates throughout 2021, the show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand," said Foxy Bingo Brand Director Anna Venturas.
"Throughout 2020, Foxy Bingo players enjoyed our online games as well as engaging in our chat rooms which provided many people with some much-needed fun and entertainment."