American betting operator Rush Street Interactive has announced that they've signed a sponsorship deal with the Detroit Pistons of the NBA through its BetRivers brand, which will get exclusive marketing rights for their new betting brand within the state of Michigan.
The deal will be good for multiple years and will see the BetRivers brand being promoted during games, exclusively promoting the casino brand. The team already has a sportsbetting deal in place with PointsBet, an operator that specializes in being a book. BetRivers customers will get the chance to win exclusive prizes tied to the team. BetRivers will have the chance to use Pistons logos on marketing channels as well, including on TV, radio, and online ads.
Commenting on the deal Rush Street Interactive President Richard Schwartz said, "Michiganders love their home state NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and BetRivers.com is proud to be an official sportsbook partner of this well-respected franchise."
BetRivers launched on the 22nd of January and offers casino games and sportsbetting services in Michigan. Gamblers have to be 21 years of age or older and physically located in the state in order to place bets on the site.