Yggdrasil Signs Retail Deal With Veikkaus

Swedish gaming firm Yggdrasil is heading into the holidays by closing a retail game supply deal with Finnish gambling monopoly Veikkaus, and will provide their games to be offered on video lottery terminals throughout the country.

The deal will see the games going live at the VLTs sometime in the middle of 2021, with a proof of concept having already been achieved on the platform. There are thousands of video lottery terminals in place in Finland, but Veikkaus is cutting those numbers by 8,000 by the end of this year. Still, the machines are found in pubs, shops, and other locations. As of press time we don't know which specific titles the terminals will offer, although we can speculate that popular titles like Jokerizer will likely be included in the deal.

Commenting on the deal Yggdrasil's Bjorn Krantz said, "We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into retail fits perfectly into our own and Veikkaus omnichannel strategy, were we effectively can scale business operations, drive improved total player value, and content familiarisation.

"It has been a thorough selection process by Veikkaus, and I am very proud of the teams involved driving the successful process. We really look forward to a long and mutually beneficial retail relationship with Veikkaus."

Veikkaus VP of Casino Games Jan Hagelberg added: "So far, the retail VLT distribution has been dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.

"We've chosen Yggdrasil to be our first partner to pilot this because of their innovative content, proven technical capability and capacity to deliver swift time-to-market with Veikkaus team. We are excited to expand our strong partnership from online to cover also retail."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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